The intellectual property rights of football

The World Cup in Brazil can be described as the most high tech world cup which ever took place.

Technology was used in the media in order to show various angles of each shot taken during the match, and simultaneously used as a tool by the referees to be in a position to make better judgment calls in questioned and critical moments of the match.

Protection of intellectual property plays a major role not only in the technology used but also to safeguard against counterfeit goods.
FIFA’s intellectual property primarily consists of trademarks such as FIFA, WORLD CUP, COPA 2014, BRAZIL 2014; designs and copyright as subsisting in works such as the Official Poster, Emblem, Mascot and Look artworks. FIFA has developed and protected an assortment of logos, words, titles, symbols and other trademarks which it used, or allowed others to use under a formal agreement, in relation to the 2014 FIFA World Cup.

IP Cyprus can assist you with developing your intellectual property strategy and guarding your rights in order to achieve maximum protection in all jurisdictions of interest.

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